Soul
Table Lamp/ Mood LIght
Soul, as old as time, has existed in multiple shapes and forms while witnessing many lives pass by. This light is spread across large canvasses, representing the multi-dimensionality of the soul. In meditation, a suspension of thought leads you to clarity; the same way this light shows its magic best when lit in the dark.
Material : Stainless Steel
Size : 3.25" x 2.5" x 10.5"
Lighting and Experience Design
Mushroom Collection
Wall Sconce/ Table Lamp
Discover
Define
Develop
Deliver
Brief
To create a collection of medicinal mushroom-inspired Lamps exploring material, light textures, and surface textures and catering to all surfaces where a lamp can be just like a mushroom growing on almost every surface.
Inspiration
Exploring the diverse nature of mushrooms I chose different life cycles for every product.
Tremella
Cultivated in Farms
Turkey Tail
Naturally found growing on trees
Trumpet Royale
Growing/ sprouting Stage
Growth
The Mushroom Collection led to me exhibiting at the prestigious Salone Del Mobile 2022 along with being a finalist at Elle Décor’s Edida Young Talent, Lexus Furniture Design Category, Salone Satellite. Invitation to Edit Napoli, Stockholm Design Week.
Learning
Pivoting when your plan is not working as expected is very important
Getting stuck on material for a specific project or an idea because we visualized it a certain way can be detrimental to the project, rather it's important to know when to push for an idea and more importantly when to stop. Pivot as many times as it's needed to find the perfect solution and make the product better it's the best version yet.
Explore materials as much as you can, till you make a library
Feel the material in our hands and look at it with fresh eyes, surprising results come out when we throw preconceived notions out of the window
We as Designers need to work closely with the manufacturing team so the technical considerations are aligned seamlessly leading to a smooth design and production process.
Target Audience
Monica
Interior Designer
Getting Back to nature helps me relax after a long week.
Demographics
Los Angeles, CA, USA
36 years old
About
A self-made woman who practices interior design. She has her own design firm and helps people curate beautiful and soothing spaces to come back home to.
Goals
Frustrations
Spends more time outdoors
Practices mindfulness
Spends time at art exhibitions, fairs, galleries
Frequent international traveller
Los Angeles Traffic
Limited parking space
Clutter in living spaces
Sketches
Tremella
Turkey Tail
Trumpet Royale
Moved Quickly to paper mockups and exploring shapes in the 3D world
Explorations
Form and Light Explorations
Tremella
Form and Texture Explorations
Turkey Tail
Product
Growth
Learnings
Reach
Form and Scale Explorations
Trumpet Royale
Process and Product
Tremella
Turkey Tail
Trumpet Royale
Marketing
After successfully completing my first collection I took the bold step of promoting the collection through various advertising methods.
My two-pronged approach to advertising worked wonders for the sales. By utilizing Instagram story ads, I was able to effectively showcase the unique products to a wider audience, enticing them to check out your page and website. This method not only allowed me to connect with potential customers on a personal level but also helped build brand recognition and loyalty over time.
Additionally, Google ads to boost my website's visibility were a powerful strategy. By carefully selecting relevant keywords and optimizing my website's content, I was able to secure a prominent position in search engine results pages. This, in turn, increased my chances of reaching interested customers who were actively searching for the types of products offered.
By employing these two methods, I not only attracted different types of customers but also managed to increase sales.
Market Reach
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I saw a significant boost in sales since I concocted the marketing strategies to promote the products, with sales almost doubling since the launch of the collection. While I enjoyed the perks of incoming orders for a few months and started deducting the cause of this success.
I concluded that the cost of running ads outweighed the benefits, so I decided to make appropriate changes to the same, for it to work better.
Slowly the sale became regular and eventually, I stopped using ads.
